Pentax OPTIO W90 rugged digital camera built for adventure

A waterproof digital compact camera designed for worry-free underwater photo-shooting, with a new Digital Microscope mode to make active outdoor photography even more exciting.

Since Sony unveiled their all-proof and word thinnest DSC-TX5 and Panasonic with its own LUMIX TS2 seemingly manufacturers are trending with really rugged cameras, like we got here –the Pentax W90.

Pentax has released the Optio W90 rugged compact sporting a tougher body than its predecessor, the W80. It is designed to be dustproof, waterproof up to 6 meters, coldproof down to -10°C (14°F) and shock-resistant for drops of up to 1.2 meters. An interesting Digital Microscope mode claims to deliver magnified images of tiny objects aided by three LED lights in front of the lens barrel. The camera features 12MP sensor, 28-140mm equivalent lens, 2.7" LCD and includes HD video recording and pet detection that apparently 'makes it simple and effortless to capture the delightful faces of active pets.'' All in all it has a nicer case that the old one, leaving you up for grab for any of Panasonic, Sony and Pentax rugged digital camera. Now, it’s all up to you.


HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio W90 digital compact camera. In addition to its upgraded waterproof, dustproof and shockproof capabilities, this heavy-duty model provides the new Digital Microscope mode, which allows for a closer look at small but intriguing subjects in outdoor shooting.

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