Google has obtained a patent describing a method of displaying advertising according to the geographical position of a consumer. Normally the poaition of the user will be critical for targeting advertisements, cost per click or even the relevence of the ad.
The proposed principle is to associate information with location-based search, compare the location information provided with the search request with those associated with advertising, to provide a criterion of adequacy on the basis of this comparison. The patent covers the use of this mechanism both for simple searches that research on a document, geographic area, ...
Google may use this patent to apply for rights to intellectual property... Apple offers this service through the company Quattro Wireless Apple recently bought.
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