Google announced it has acquired Picnik, a Seattle-based start-up which provides browser-based photo-editing tools. I’d note that Picnik is well-integrated on Flickr, which of course is owned by Yahoo.
Picnik is one of the fastest growing photo sites on the web.The Picnik tool allows you to crop, touch-up and add effects to photos. Picnik is a powerful, cloud-based photo editor that is integrated directly into Flickr, SmugMug and other photo repositories. Interestingly, Picnik is Flickr’s default photo editor. I’m assuming that will discontinue with the acquisition. It would make sense that Google would fold Picnik’s technology into its photo sharing product and Flickr competitor Picasa, which has some basic editing offerings but doesn’t compare to Picnik’s vast editing technologies.
Competing online photo editors include Fotoflexer and Photoshop.com.Picnik offers a base version of its photo editor for free, and subscription model for a more feature-rich offering. When we spoke to the startup’s CEO Jonathan Sposato a year ago, Picnik was cashflow positive, a little more than two years after launch.
The company said it is not announcing any significant changes to Picnik today, and will “continue supporting all existing Picnik partners” - that means you, Flickr and Facebook.
Terms of deal weren't announced
About Picnik
Website : picnik.com
Location : Seattle, Washington, United States
Award-winning online photo editor that gives users fast, easy access to powerful photo editing tools from any computer platform on any Internet browser.
Picnik is the default editor on Flickr and PhotoWorks and integrates seamlessly with a variety of websites including Facebook, MySpace, Picasa Web Albums, Photobucket, Webshots, Lexmark and Box.net. In December, 2007, Picnik won the Macworld Editors’ Choice Award in the Web category.
Its appeal comes in its simplicity and ease of use. Picnik is very user friendly. It’s avoids the cutting edge, youth market focus of sites such as Flektor, instead delivering what can best be described as a web based version of Picasa aimed directly at the mature end of the market. Moms and Dads, to Generation X users who are tired of the trendy graffiti style “hip” focus of other services will love Picnik.
The company has grown largely due to its popularity on Facebook as it is one of the largest photo editing tools used on the platform.
On February 27th, 2008, Picnik changed its premium service. Features will now be all ad-supported, with the premium service being offered to those wanting to get rid of the ads.
Picnik has a premium version of their editing tool that will give you more advanced features for around $25 a year. It’s feature set will increase by approximately a feature per month.
Picnik can always be used as a guest, without needing to register.
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